US-based winery Bogle Family Wine Collection has released a range of aluminium wine bottles.
According to the California-based winery, Element[AL] Wines is the first-of-its-kind wine brand with 750ml aluminium wine bottles that are lightweight, infinitely recyclable, and made in the shape of a traditional wine bottle.
“We were committed to finding a way to dramatically reduce the carbon footprint of traditional wine bottles in a manner that still connected with consumers,” said Jody Bogle, Vice President of Consumer Relations at Bogle Family Wine Collection.
“Our comprehensive research indicates exceptionally high consumer purchase interest for this game-changing aluminium wine bottle.
“Element[AL] is more than just the launch of a new wine brand, it’s the beginning of a new way of thinking for the wine industry.”
From this month, the Element[AL] portfolio will be available in 100% recyclable aluminum bottles with four varietals, Chardonnay, Pinot Grigio, Rosé and Pinot Noir.
According to Bogle Family Wine Collection, Element[AL] was forged after nearly three years of research and development.
“We began by looking for ways to lightweight our existing glass bottles, and that led to a more radical approach that we feel consumers are ready to embrace,” said Jody Bogle, VP of consumer relations at Bogle Family Wine Collection.
Unlike traditional glass bottles, Element[AL]’s bottle is label-less and is dressed in a 360° deco design printed directly on the bottle featuring bespoke hand-drawn artwork that is unique to each varietal. Element[AL] bottles are also slightly smaller than a typical wine bottle due to having thinner walls and no punt, while still holding the standard 750mL.
According to the company, Element[AL] aluminium wine bottles are 80% lighter than an average glass wine bottle (90g v. 500g), and compared to shipping glass bottles, Element[AL] aluminium wine bottles save roughly 11,500lbs of weight per truckload for the same amount of wine,.
Through internal research, Element[AL] concluded that there is no perceived taste difference between aluminium and glass bottles as the result of a blind taste test of wines aged for one year in glass versus aluminium bottles.
Paul Englert, VP of marketing at Bogle Family Wine Collection, said the company was committed to finding a way to dramatically reduce the carbon footprint of traditional wine bottles in a manner that still connected with consumers.
“Our comprehensive research indicates exceptionally high consumer purchase interest for this game-changing aluminium wine bottle,” said Englert.
.Earlier this month, Suntory Spirits announced it would use green aluminium for its limited edition The Premium Malt’s cans.
The green aluminium used for the cans, which will be available in Japan later this month, has been designed and produced in a joint effort among four other companies from different fields; Sumitomo Corporation, Sumisho Metalex Corporation, Kobe Steel, Ltd. and Daiwa Can Company.
The green aluminium was allocated using a mass balance method, which reduces CO2 emissions by 25% compared to conventional aluminium cans.
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