Screen has refreshed product names for its Truepress series brand of inkjet digital printing systems to better differentiate its development of products and solutions for individual fields and to increase its ability to deliver new value to its customers.

The three categories are now: Truepress JET for its commercial/Publishing, mono and colour products, Truepress LABEL for its self-adhesive and other label products, and Truepress PAC for its flexible packaging, paper and film products.

Screen said the changes intend to clarify its development of products and solutions for each of the commercial/publishing, label and packaging markets. The company plans to begin shipping presses bearing the new branding from March 2023.

The range, which began in 2006 with the release of the highly successful Truepress Jet 520 series of document, transactional, book and direct marketing presses with EQUIOS software, has now expanded to include offset-quality full colour machines, high speed label presses and the upcoming Pac520P and Pac830F flexible packaging presses for sustainable paper and plastics respectively.

“There are now over a dozen variants of our Truepress devices, each with specific traget market benefits,” Screen GP Australia managing director Peter Scott said.

“We saw the need to more clearly to delineate the three main categories and have refreshed the branding in order to do this, particularly as new devices roll in from R&D into market. Each category also has specific front-end software requirements, catered for by versions of EQUIOS and other third-party integrated software.”