World Packaging Organisation (WPO) president Luciana Pellegrino has announced the names of the new vice presidents to join the organisations’ executive team and lead WPO’s portfolios during her term of office from now until 2026.
The new VPs will work closely with Pellegrino, WPO members, partner organisations and the market.
Pellegrino said she is thrilled to announce such a special team of experienced packaging professionals, each one an expert in a different area and full of energy and inspiration to take on WPO’s portfolios.
“Together, we will focus on raising the voice for packaging on a global level,” said Pellegrino.
With Soha Atallah as vice president for marketing, Pellegrino expects to see WPO’s participation expand at global shows and conferences, exploring packaging as a marketing tool while fostering innovation and sharing packaging trends via webinars and forums.
As vice president of sustainability & save food, Nerida Kelton is building references such as the Design for Recycling Guide and Waste Stream map. In her role, she will continue to develop more references and share knowledge through international conferences.
Coming to the education portfolio is vice president Kofi Essuman, a packaging expert at packaging companies and brands and also a professor.
Kofi will lead WPO’s education program and training in support of WPO’s 63 member countries represented by the national packaging bodies, expanding courses and training activities.
Magnus Sidling will preside over the new governance portfolio and support WPO in establishing best practices and governance and building transparent communication with members and the market.
Pellegrino’s management goal as president also includes inviting new member countries and, at the same time, driving WPO closer to strategic market matters and packaging and consumer goods companies.
“This connection with the industry will allow for harmonizing a global vision for the sector, the challenges, opportunities and the vision of the future for packaging and its markets,” Pellegrino said.
Pellegrino will also count on the support of general secretary Johannes Bergmair, secretariat Nathália Antoniazzi, and press and communication liaison officer Liliam Benzi. The WPO will announce global ambassadors shortly.
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