This article first appeared in the February 2025 issue of ProPack.pro, authored by Currie Group’s Mark Daws
2024 was a pivotal year for the labels and packaging sector. We witnessed strong recovery across the board, with demand continuing to grow for sustainable label and flexible packaging solutions.
This was evident in the growth of digital printing press sales we forecast, with customers such as Queensland-based Ultra Labels leading the charge with its purchase of three new HP Indigo platforms to join its existing fleet, including the latest model HP Indigo 200K for the growing digital flexible packaging segment.
A key highlight for the year was the innovation driven by automation and smart technologies, such as AB Graphic International’s ABG Connect software simplifying and automating the label converting process, and HP Indigo’s AI intelligent factory, enabling businesses to improve efficiency and stay competitive.
However, challenges such as supply chain disruptions, rising material costs, and meeting sustainability demands put significant pressure on businesses, compelling them to adapt quickly. Despite these hurdles, our industry continues to demonstrate resilience and innovation, driving growth and meeting the ever- evolving customer expectations.
To remain relevant, many businesses further embraced digital transformation and automation. Investments in technologies like HP Indigo and smarter, automated finishing equipment has allowed them to reduce lead times, enhance customisation, and meet shorter production runs.
Collaboration with partners and an increased focus on sustainability, including recyclable and biodegradable materials, also helped maintain a competitive edge.
The packaging landscape in 2025 will continue to be shaped by sustainability and personalisation. Sustainability will continue to dominate as a key trend, with more stringent regulations driving innovation in eco-friendly materials and processes and flexible packaging formats.
Digital printing will play an even greater role in enabling customisation and faster time to market, particularly for brands looking to engage consumers directly.
Brands will lean further into digital printing for targeted campaigns and shorter run lengths, keeping pace with changing consumer expectations. As both industry and technology evolves, we will see the drive to shorter runs and digital automation re-shaping the flexible packaging space.
In addition, businesses should explore automation in their workflows to reduce waste and labour costs while maintaining quality. The rise of AI-driven workflow automation will streamline production, enabling better cost efficiency.
Also, the demand for premium and personalised packaging – especially for e-commerce and luxury goods – presents significant growth potential.
However, challenges such as rising input costs, talent shortages, and the rapid pace of technological change require businesses to remain agile and adaptable. While the spotlight on the US and the volatile Australian dollar may create uncertainty for some businesses to invest, it also creates opportunity for others to get ahead of the game.
We anticipate breakthroughs in sustainable materials, including advancements in compostable and recyclable substrates at this year’s tradeshows. Innovations in digital finishing, such as digitally printed embellishments, and AI-powered workflow solutions are also likely to take centre stage, alongside technologies designed to reduce energy consumption and carbon footprints.
Currie Group’s primary focus for 2025 is to continue to empower our customers with innovative, sustainable, and efficient solutions. We aim to continue expanding our technology offerings while strengthening our partnerships with global leaders like HP Indigo, ABG, OMET and others.
Our business has evolved over time to meet the changing needs of our customers and that means continuing to strengthen our portfolio. This not only means additional brands such as MAAN Engineering (linerless coating solutions) and JetFX for digital embellishments joining our label portfolio, but strengthening our offering in the flexible packaging segment with exciting news to be announced in the first quarter of 2025.
Additionally, we’re committed to supporting customers in meeting their sustainability goals by introducing eco- friendly technologies and processes. We’ll continue to prioritise partnerships with manufacturers that deliver eco-friendly solutions, including reduced waste technologies and energy-efficient systems.
A key focus will be our collaboration with the HP Planet Partners Program and Close the Loop initiatives dedicated to recycling and reusing printing hardware and consumables. We’re also working closely with customers to help them achieve their sustainability goals through education and tailored solutions.
It’s evident that the labels and packaging industry stands at an exciting crossroads. With innovation and sustainability at the forefront, there’s immense potential to shape a future that’s not only profitable but also responsible. By working collaboratively and embracing new technologies, we can overcome challenges and lead the way in creating a sustainable, consumer-centric packaging landscape.
