Miraclon has expanded its leadership team in the Asia-Pacific region with the recent appointment of Andy Yarrow as regional commercial director and Joerg Kullwitz as commercial lead to drive optimisation of customers’ gravure-to-flexo conversions.

Based in Singapore, Yarrow will head up Miraclon’s APR sales, service and business management teams. He has over 23 years of printing industry experience across a wide range of markets and applications, including commercial print, sign and display, corrugated, ceramics and textile. 

Originally from the UK, for the last eight years he has worked in the Asia-Pacific region in a variety of sales and leadership roles for Xerox, EFI, Océ and Kornit Digital, where he served as APR President. In his most recent position, he was responsible for kickstarting the operations of innovative Israeli start-up, Twine Solutions.

“This is an exciting appointment for both Andy and Miraclon,” said chief commercial officer, Grant Blewett. “Andy is thrilled to be getting back to his roots in printing, especially in the growing, innovation-rich packaging market. Miraclon will benefit from Andy’s wide industry experience, his knowledge of the Asia Pacific region, and his passionate commitment to building strong, lasting customer relationships.”

In response to the rapid growth of the region’s flexo market, previous regional commercial director, Joerg Kullwitz, has moved into the new global role of project manager for optimised flexographic print, which will see him partnering and working with customers around the world moving from gravure to flexo print production to rapidly achieve the maximum benefits.

Said Blewett: “Over the last two years, Joerg’s leadership has been crucial to growing our presence in the Asia-Pacific region. With more and more customers enjoying gravure-to-conversion benefits and success with our technology innovations, we’re expanding our leadership presence in APR to address increasing market demand. Joerg’s extensive knowledge of, and wide network in, the gravure and flexo industries make him the ideal candidate to support customers in their transitions. In the new role he can leverage multiple Miraclon resources to provide customers with the robust support they expect from us as they move into flexo production enabled by Flescel NX technology.”