Despite challenging market conditions, Heidelberg is systematically driving the development of innovations for the global printing industry, with new products to be launched next month.

The company will soon host a virtual international digital customer event on June 23, named ‘It’s Showtime’, showcasing numerous new and enhanced offerings in the commercial, packaging, and label segments.

According to Heidelberg, smart solutions that print shops can use to further boost their competitiveness will be demonstrated in short live streams.

“Innovation is a must and an ongoing process for Heidelberg in its role as technology leader, so we’re already presenting our latest innovation initiative to customers – just nine months or so after our successful Innovation Week,” Heidelberg head of global sales and marketing Ludwig Allgoewer said.

“Anyone anywhere in the world who wishes to do so can take part in the free event, which is being held in eight different languages at various times during the day, in parallel with the China Print trade show in Beijing.”

Registration for the event is already open.

Alongside the event on June 23, Heidelberg specialists will be on hand worldwide for one-to-one in-depth discussions with participants about the presentations.