evian has launched a new recycled plastic (rPET, or recycled polyethylene terephthalate) prototype bottle using technology from clean technology company Loop Industries. According to the company, This marks a significant milestone in its 2025 circularity journey, which will see evian accelerate the transition to 100 per cent recycled plastic in all its plastic bottles.

As the demand for more sustainable packaging solutions continues to grow, Loop Industries offers transformational technology that allows no and low value PET plastics (that will otherwise go to waste) to be recycled endlessly into new, virgin-like PET plastic.

The process involves the use of technology to break down plastic into its base building blocks, or monomers. The monomers are then purified and repolymerised into Loop PET plastic.

evian’s partnership with Loop Industries spans four years, during which time Loop Industries worked diligently on perfecting its technology for commercial production on a global scale.

evian said the partnership will see this pioneering technology rolled out across markets beginning in 2022 and is part of its continuous effort to lead the shift and accelerate the development of innovative sustainable packaging solutions.

Evian vice-president of marketing Shweta Harit said the movewill allow evian to recycle and repurpose more and more existing plastic waste, bringing them one step closer to their 2025 circularity objective.

“Keeping plastic out of nature and within the circular economy is a key priority for evian as we continue to work to become part of the solution to tackle environmental issues. A new era of sustainability, this latest innovation launch is a gamechanger and an important milestone on our ambitious sustainability journey,” Harit said.

“By partnering with Loop Industries, we can look to accelerate our drive to keep the use of virgin plastic to an absolute minimum, whilst also preserving the uniqueness and purity of our natural mineral water.”

Loop Industries founder and CEO Daniel Solomita said, “We are proud to announce an important milestone in the commercialisation of our technology, with the first commercial production of consumer beverage bottles made entirely from Loop branded PET resin using 100 per cent recycled content.

“We are particularly proud that this milestone is being achieved in partnership with iconic global beverage brand evian. With the completion of our small-scale production facility in Terrebonne Quebec, we are now producing commercial volumes of PET resin for global brand companies, using local waste plastic that would otherwise not be recycled.”

This latest announcement follows a number of product innovations from evian as part of its circularity journey, including Label Free, Bottles made from Bottles, and most recently (re)new.

evian said it has ambitious targets to help preserve the planet for generations to come and is committed to seeking zero plastic waste and further accelerating its recycling initiatives. By 2025, it aims to become a circular brand, making all of its plastic bottles from 100 per cent recycled plastic.