Carlton & United Breweries: “we were wrong”

Carlton & United breweries has decided to move back into twist top lids after admitting they made a mistake switching to ring pulls.  

CUB has faced a social media backlash after switching to ring pulls but customers noticed the size drop from 355ml bottles to 330ml bottles with the price remaining the same.

CUB said it made the decision to switch to ring pulls because “we thought this would make Australia’s most uncomplicated beer even simpler… we were wrong”.

“We’ve listened to our consumers and it’s clear they prefer opening their beers the more traditional way. So we’re going back to twist tops. It wasn’t broken and we shouldn’t have tried to fix it.

“We are sorry to our loyal Carlton Dry drinkers. Of all the brands to overcomplicate things, it should never have been us. We hope this is a step towards consumers enjoying opening our beer again.”

CUB says, “At the time we changed to ring pulls, Carlton Dry bottles were also reduced from 355ml to 330ml so we could avoid increasing the price – keeping it as one of the most affordable beers on the market.

“To keep our prices unchanged on the Carlton Dry stubbies we’re not passing on any of our increases in production costs for a 12-month period and we won’t pass on the Government’s February increase in beer tax. This will help keep Carlton Dry prices as low as possible.”

 

 

 

 

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