Avery Dennison has launched AD XeroLinr DT, its direct thermal (DT) linerless portfolio, as part of its growing Sustainable ADvantage offerings in Asia-Pacific. 

AD XeroLinr DT has been designed to increase sustainability and productivity while reducing the overall logistics time and cost. 

According to Avery Dennison, as the backing material that carries the label face until its application stage, liners comprise 30 to 40 per cent of the entire pressure-sensitive label construction. 

With the complete elimination of liners, the new range offers significant sustainability advantages compared to conventional DT labels with liners. These include reducing the use of raw materials, greenhouse gas emissions, and solid waste generation. 

AD XeroLinr DT’s construction enables more labels per roll and less frequent change-overs, providing more machine uptime.  

Avery Dennison Asia-Pacific senior product marketing director Jitesh Mehta said, “We are excited to extend AD XeroLinr DT to our customers in this region. 

“The linerless market is expected to grow significantly over the next few years, especially where variable information printing needs are high such as quick service restaurants, e-commerce, and weigh-scale applications. 

“This is coming from increased demand for sustainable alternatives, and we believe our global reach, technical expertise, and innovative approaches will greatly support the sustainability landscape.”