Avery Dennison Corporation has transitioned to a bespoke carbon footprint tool created in collaboration with the Carbon Trust to continue its drive towards transparency and improvement in environmental impact measurement and reporting.  

The Carbon Trust will present information and insights using verified primary data from Avery Dennison’s suppliers and operations to measure the impact of current and future products accurately. 

It will also enable Avery Dennison to advance efforts in meeting its 2030 sustainability goals and provide more certainty for guidance on customer product selections and new product development.

The Carbon Trust is intended to provide information on the carbon and water footprint specific to Avery Dennison’s label products. 

With crucial learnings and takeaways from the tool’s initial implementation, it will progressively broaden its data with additional product information availability.

“As a company, we’ve monitored and assessed the sustainability of our products for the past 10 years, and this is another important step forward in our goal to provide the most accurate information to our customers,” Avery Dennison materials group sustainability global director Claudia Mariconda said.

“By implementing the Carbon Trust tool, we facilitate further transparency and offer customers a more trustworthy assessment of our label products’ impacts.”

The Carbon Trust is a global climate consultancy driven by the mission to accelerate the move to a decarbonised future.

It has been pioneering decarbonisation for over 20 years for businesses, governments, and organisations worldwide. Drawing on a network of over 300 experts internationally, the Carbon Trust guides organisations through their journey to Net Zero.