Avery Dennison Corporation has added ChatGPT and artificial intelligence (AI) features to atma.io, a connected product cloud platform, which now manages over 28 billion items for brands across the apparel, retail, food and healthcare sectors.

The latest update to atma.io incorporates new AI updates, including the integration of ChatGPT for automating alert response. As the first of many applications of generative AI on atma.io, this will enable better collaboration and more efficient communication amongst partners within the supply chain while ensuring privacy and data protection compliance. 

“The goal of using AI technologies, including ChatGPT, is to increase efficiency by reducing the time people need to spend on repetitive, manual tasks,” Avery Dennison vice-president of digital solutions Max Winograd said.

“Today, sourcing and supply chain managers spend a significant amount of time chasing information via email, typing out repetitive inquiries and follow-ups. With our generative AI, we are helping to speed up this process significantly while maintaining the trusted human connections among partners in the supply chain,” Winograd said.

While this is the first release of generative AI-driven capabilities, the atma.io team is working on several additional capabilities, such as natural language queries on the large datasets atma.io manages, as well as content creation for consumer-facing experiences and intelligent, personalised notifications. 

These additions will be rolled out gradually over the year to enable atma.io customers to benefit first-hand from the continuous advancements in generative AI.