Amcor has helped Nestlé put enviro-conscious consumers first by making Smarties one of the first confectionery brands to move to recyclable paper packaging in Australia.
The new packaging is made from sustainably sourced thermoformable paper and is dynamic enough to be printed on with either flexographic or gravure technology and finished with a heat or cold-seal adhesive.
Working closely with Nestlé, Amcor said it has leveraged its global R&D resources to develop this next generation packaging solution which performs when it comes to sustainability and consumer convenience, while also maintaining the highest levels of product protection.
The new packaging technology, with its various applications is used across the SmartiesChocolate Block and Bar product range, is fully-recyclable and can go in Australians paper recycling bin reaffirming Amcor’s commitment to more sustainable packaging today and for the future.
Amcor Flexibles Australia and New Zealand vice-president and general manager Simon Roy said, “This packaging is a great example of Amcor’s innovative and collaborative way of thinking to help our customers meet end-consumer needs. It also reaffirms our commitment to ensuring all our packaging is designed to be recyclable or reusable by 2025.”