Victoria-based label convertor Action Labels & Nameplates will be rebranded as part of Label Power from 1 October, bringing together the best of both companies and allowing the combined entity to offer enhanced customer service and support.
The move follows Label Power’s acquisition of Action Labels & Nameplates in 2020, during the peak of COVID. Action Labels & Nameplates was operating under its own brand name even after the acquisition – until now.
Label Power CEO James Malone told ProPack.pro that this was the plan all along for the business.
“Out of respect to the old owners, we didn’t want change Action Labels & Nameplates’ name straight away when it got acquired. Action Labels & Nameplates was founded in 1945 in Melbourne – it’s over 75 years old – so the plan was to first invest money in the business to give it much of the same capabilities that Label Power has before rebranding it,” Malone said.
As part of this investment, Label Power installed an Epson UV inkjet press and a Mark Andy 2200 into Action Labels & Nameplates’ Melbourne facility in 2020. printIQ software was also installed so that both companies utilise the same cloud-based management workflow system.
“A lot of the machines at Action Labels & Nameplates were old – it had letterpress machines. So, the purchase of the Epson UV inkjet press was very good for the business because it’s UV resistant and durable with inks for durable labels,” Malone said.
“And as for the Mark Andy 2200, it gave Action Labels & Nameplates flexo capabilities in line with Label Power.”
Having both businesses well aligned, Malone added that clients will now get a much more seamless service and the ability to deal with just one business, as well as an increased range of products and services.
“This merger will also allow businesses with access to a much wider range of label and tag stocks, materials as well as in-house label printing and cutting solutions. Our combined operations from Melbourne and Brisbane will ensure faster production and delivery.
“We are now a national company, so depending on where our clients are, we could dispatch either from Melbourne or from Brisbane. And we have stock of common dispatch labels and things in both locations so it’s quick for us to supply no matter where our clients are.
“The plans for Label Power are to continually grow the business and invest in more machinery. There’s plenty that the industry can expect from us in the near and far future.”
Operations of the combined entity of Label Power will remain, with no changes to management or staffing. Action Labels & Nameplates’ website will be redirected to Label Power’s and the former’s email accounts will be phased out.
Label Power is also in the midst of expanding its team. It is seeking a flexo printer, machine operator or slitting machine operator in Melbourne or Brisbane.
