This article first appeared in the February 2025 issue of ProPack.pro, authored by Immij Group’s Darren Sibbison
In 2024, Immij made substantial advancements in solidifying our position within the folding cartons sector in both Melbourne and Sydney, aiming to redefine industry standards and service delivery.
One of the most notable initiatives was the implementation of a flexible one-to- two-week turnaround for our printing and converting services. This innovative approach significantly contrasts with the traditional four to six-week turnaround times typically offered by competitors.
Despite these advancements, we encountered some challenges in maintaining work volume consistency throughout the year. The variability in demand created periods of both high activity and slower times. This inconsistency was not unique to Immij, but rather reflective of broader trends observed across the industry.
A key highlight for Immij in 2024 was the celebration of employee milestones. We proudly recognised 28 staff members who achieved 15 years of dedicated service, alongside 29 others marking a decade with the company since our establishment in 2008.
One of our main priorities this year is to maintain a significant position within the horticulture and fresh produce sector.
In alignment with our environmental objectives, we are embarking on a strategic initiative to transition both our existing and new clients from traditional polypropylene labelling material to innovative water- repellent board alternatives.
Our proactive approach to innovation has led us to develop recyclable cardboard plant labels and fresh produce labels.
These advancements are designed not only to meet the functional needs of our clients but also to substantially reduce the reliance on plastic, thereby minimising the amount of waste sent to landfills and reducing our environmental impact.
We consistently seek methods to assist our clients in making knowledgeable decisions about how their packaging solutions can be repurposed, recycled, or composted.
Earlier, I discussed the areas of green life and fresh produce; in addition, we have recently revamped the packaging for a global pen company by eliminating the blister pack to ensure it is entirely recyclable.
Another significant and well-known brand aims to replace a non-recyclable reflective coating on its secondary packaging.
Therefore, we are exploring different materials, finishes, and designs that will still provide a visually striking presence on store shelves while minimising environmental impact.
The packaging landscape is increasingly competitive as more commercial offset printing companies are shifting their product focus towards folding cartons. This shift is attributed to the stagnation or decline of the traditional commercial print market, whereas the packaging industry is experiencing year-on-year growth.
The silver lining is that there is ample high- quality work available, with converting companies that are offering unique advantages best positioned to benefit.
I believe conversations about packaging are expected to remain centred on sustainability through 2025.
In packaging design, I hope to see more vibrant and striking colours and the introduction of more embellishments – allowing products to stand out on the shelves.
I have seen this trend begin to emerge in the previously somewhat dull ready-to- eat-meal industry, which has now become highly competitive and crowded. Brands are employing bold Pantone colours and spot gloss varnishes to distinguish between different varieties, making the brands themselves more adventurous.
I believe automation will also reach unprecedented levels this year. Additionally, digital printing capabilities for not only premium packaging, but everyday packaging will become even faster, larger and more impressive.
A major challenge for the industry in my opinion is the current economic situation, particularly in Victoria, which is causing widespread anxiety about expenditure and the significant level of government debt, which is preventing many individuals from taking initiative in their decisions. In 2025, the printing industry might undergo additional mergers and acquisitions.
But it is all not doom and gloom. On a brighter note, with more projects being produced domestically post-COVID, demonstrating a reliable history of consistent delivery will enable companies to expand their businesses further.
As an industry, we are lucky to be involved in a field that is both creative and engaging, and it is important to occasionally pause and appreciate this.
