Big River Distilling Co. launches bold new labels

Canberra based distillery, Big River Distilling Co., has unveiled new labels for its range of gins and vodka.

Founded in 2017, by former winemaker and nuclear physicist, Clyde Morton, Big River has grown a loyal following across Australia for its expertly crafted spirits.

The new labels were designed by creative director Matty Johnson, whose previous work includes Modus Operandi brewery, Bacardi, and Coca Cola.

CCL Industries, the same printers Big River has been using for its main label printing since it started, produced the new labels.

The company said the labels were inspired by simple, minimalist and layered Japanese design, with a touch of Nordic influence.

Big River chief sales and marketer Josh Stacy said, “They are truly modern in layout and information formatting, that tells a story of where Big River Distilling comes from and are reflective of their craft origin.

“We were looking for a design that allows us to have brand consistency across all our spirits and that were reflective of what was inside the bottle. What Matty has delivered is truly exceptional and will allow us to roll out more spirits in the future that are immediately recognisable to our existing customers.”

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